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Donal Keenan

An Awards expert, Donal has spent much of his career at D&AD (Design and Art Direction), having first started in 2007 Donal has worked his way through the Awards Team, where he now operates as Awards Director of D&AD’s Global awards programme, rewarding the very best in global design, advertising and creative communications. Donal has overseen many developments in the expansion of the Awards programme, through the additions of public relations and media awards and the development and running of D&AD’s latest initiative the D&AD Impact Awards in 2016. In 2013 new projects meant Donal also acted as a consultant managing the development and operational launch of the Kyoorius Awards in India, a now well-established regional Awards rewarding the best in Indian Design and Advertising. Prior to D&AD, Donal graduated with a first class bachelor degree in Fine Art and a degree in Art and Design from Cluain Mhuire Art Campus – Galway Institute of Technology, Ireland.


Rupert Patterson – Ward

Having worked in OOH, online and offline media sales for over a decade, for several of the biggest media owners in the UK, Rupert now commands business development at The Outdoor Advertising Directory ( is the preferred platform of choice for many media agencies when they plan their OOH campaigns.  

The mission at is to consolidate the OOH market and layer it with geo-spatial audience data, providing a website that allows agencies and brands to plan campaigns online.

Following great OOH experience at Clear Channel UK where Rupert reacted to and generated OOH briefs (classic and digital) for many exciting clients, the opportunity to join a future facing business that is committed to the development of a global Out-of-Home platform was too good an offer to turn down. The future for Out-of-Home is tremendously exciting and the platform will contribute to accelerate growth of the medium. Accelerating reach, activation and brand fame.

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Louise Thaning

Louise Sonne Thaning is our next speaker of #yoaf18. Louise is coming from a design and marketing background. Currently she spends her days weaving insights from brand, industry, customer and product research to create durable and inspiring directions for brands. Louise has found her niche as a Strategic Brand Planner at TBWA\ & BBDO. Her passion lies in identifying opportunities to engage consumers through great brand stories and experiences. Because culture eats strategy for breakfast, she approaches strategy as a means of creating a platform for growth and esteems to build relevant brands that keep up with the speed of culture.


Thierry Astier

Since Thierry Astier joined GREY PARIS as Executive Creative Director in 2012, the agency has seen a significant creative and cultural revival. Proof of this is the big accounts the agency has own in recent years, including LEGO, Chupa chips, Volvo and Ubisoft as well as the 25 international awards won the last 2 years alone։

Thierry has extensive judging experience at several awards shows and was also a member of the Grey Creative Council, a global collaborative program which serves to set the bar for creative work across GREY.

Thierry is now offering his services of creative consultancy in almost all the top 20 French agencies before the launch of a brand new creative shop project called Playground mid 2018.


Creative approach

Imex Group - Litokol

Best Advertising Means

Outdoor Effect – Cylinder

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Best Advertising Campaign

V V Art Design for Zigzag

Unimplemented Advertising Campaign

Reezalt Studio for Dargett

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Social Advertising

Doping Creative agency for WWF

Tactical Advertising

Doping Creative Agency – “Kia Really?”

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