Justin Bairamian Master Class

During this one-day session you’ll be guided through factual storytelling, learning how to translate broadcast and feature documentary techniques to the world of branding and advertising. Plus, you’ll understand the difference between content and story, the fundamental principles of storytelling and why we are hardwired to enjoy stories.

While Sophie approaches the subject from a background as an award-winning documentary filmmaker, Justin comes from a branding background, and will take you through how to apply the principles of storytelling to brands through the use of Jungian archetypes.

As well as showing examples of their work, their successes and disappointments, Sophie and Justin will impart wisdom on what they’ve learnt along the way. In particular, Sophie will speak on how she carried skills from long form storytelling over into short form, and demonstrate how the same can be done the other way around. This will be a hands-on day, peppered with…