Fabio began his advertising career in Brazil at Y&R. After a couple of years, he went to work at Almap BBDO. Under Fabio’s direction, the agency set a new level of achievement winning numerous awards including a Grand Prix at the London International Awards and dozens of others awards including gold Lions (Cannes) and gold Pencils (One Show). After almost a decade at BBDO Brazil, Fabio moved to Canada as a creative director for Blast Radius and created work for Nike, MINI and BMW Canada. He worked for TBWA\Cutwater in San Francisco and applied his story telling award winning perspective for such brands as Ubisoft, Ray Ban, The Walt Disney, Nvidia. In 2010 Fabio moved to Paris to lead all global communication efforts for Louis Vuitton. He was credited for extending and adding an experiential story-telling component to the celebrities campaign, which came to life during the 2010 World Cup with the work done around Pele, Zidane and Maradona. At TBWA\Chiat\Day Los Angeles, Fabio was the global creative lead on Adidas and nationally on Netflix, Disney, Miller Lite and The Grammy’s. His creative efforts were recognized at the D&AD, Cannes, The One Show, including a Grand Prix at Clios. In 2016 Fabio joined the Saatchi & Saatchi family.
With over 19 years of experience in diverse advertising media, Saadi Alkouatli is Creative Director at Filmmaster MEA, heading the creative department for all branded content and events.
Saadi’s quest for advertising excellence began in New York City, where he started with McCann-Erickson in 1998 handling major national accounts. He built his regional experience with Leo Burnett and TBWA in the UAE and Saudi Arabia.
His creative work has garnered awards in Cannes, Clios, Lynx and NY Festivals and the Effies.
Melanie Clancy has been in the advertising and communications industry for over 15 years. In that time, her passion for bringing brands and people together has brought her to three different continents, where she has created not only award winning campaigns, but also platforms, products and services. Much of this work achieved ‘viral’ success, with one project, the VIP Fridge Magnet, even becoming part of the curriculum at several ad schools. Along the way, she’s picked up a number of awards, from the likes of Cannes, D&AD, One Show, Effies, SXSW, Epica, Webbys, Spikes and more. Her work has been featured on CNN, Good Morning America, Mashable, Wired, Forbes and the Huffington Post. Recent highlights include her work on World Under Water, which engaged the public about climate change on a global scale, and brought BBDO Singapore its firstWebby.
She currently leads the creative team as ECD at Zeno Singapore.
Araz is marketing and advertising professional with over 10 years of experience in the field. Having worked both in private and public agencies at Armenia, Araz Baghdasaryan has a vast array of expertise on the market, clear understanding of major players of it and main advertising and management techniques used in Armenia and beyond. As the Head of the Department of External Design and Outdoor Advertising, Araz has implemented many campaigns to make the city's advertising facade look professional and engaging, as well as has worked closely with major advertisers towards getting high quality and innovative outdoor advertising examples. Currently he is in charge of the overall management of the department, supervising the external design and advertising procedures of the city.
Since 1997 Caio has created and executed a wide variety of interactive campaigns and experiences for the world’s biggest brands, including Coca-Cola, Nike, Target, Microsoft, HP, Chevy, Frito Lay, GE, Sprint, Yahoo!, and others. From late 2003 until early 2005 Caio lived and worked between Beirut, Lebanon and Manama, Bahrain where he created work for Vodafone’s regional operation, serving countries such as Kuwait, Lebanon, Sudan and Bahrain. In 2006 Caio was hired by AKQA in San Francisco, CA where he worked mostly on Nike and Xbox but also Visa, McDonalds and others. In 2008 he was hired by Goodby, Silverstein & Partners and worked for GE, Sprint, HP, Chevy, Frito-Lay, American Rivers Association, Comcast and more. Along the way his work has been honored multiple times in festivals such as Cannes, Clio, One Show, D&AD, Art Directors Club, FITC, Obie, FWA, LIAA, AICP, Webby, Andy, Cut&Paste and others. It was also permanently archived at the MoMA, showcased at the Imagina Festival in Monaco, the cover of Popular Science Magazine and featured in major media outlets like the NY Times, WSJ, CNN, ABCNews, CBS, The Huffington Post, The Daily Mail, NY Post, Época, among others. As Creative Director at Wieden+Kennedy, he has so far done work for Secret, LAIKA and the National MS Society.
YOAF Opening Ceremony
Master Class Saadi Alkouatli, “Innovation in outdoor advertising”
Opening, Welcome remarks, Araz Baghdasaryan
Saadi Alkouatli, "The art of outdoor"
Melanie Clancy, “The Power of creativity”
Panel Discussion: “Agency-Client Relationship: is “The Moment you Sign the Client the Moment you Start Loosing it?” Panel members: Mr. Araz Baghdasaryan, Ms. Melanie Clancy, Mr. Saadi Alkouatli
Araz Baghdasaryan , “A look inside: the Yerevan Advertising Market”
Fabio Costa, “Creativity in Leadership: be the Change you Want to See”
Group discussion/Case Study
Wrap up, Closing remarks
Melanie Clancy, Creativity in advertising”
Closing Ceremony, Awards